Steps to Increase Your Value Proposition
It comes down to the fact that without value added, anybody can do what you do, including your competition. Value added is up to the salesperson or organization in making the difference and if it is done right, no one will ever compete with you.
The strategic thought process question that should be asked before every meeting or client situation is: “How can I add value to this opportunity?
Ask yourself: What actions can I take that will add value to my offerings-that will exceed by clients’ expectations? What can I do that will position me as different from and more valuable than my competition? These can be the big questions that organizations can ponder during a strategic planning session or driven by the salesperson in each unique sales situation.
It is a challenge to create value but the time and investment will pay huge dividends in revenues and profits. Get creative, open your mind, find your competitive edge and win!
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